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Arena

“Talk to your customers.”
What customers?

The AI lead finder for early-stage startups

Arena finds real humans already describing your product on Reddit, X, HN, LinkedIn, and Product Hunt. Drafts replies. You send.

Rather talk first? Book 15 min with the founder

40+ leads

no signup

30 seconds

Your growth team, by name

Five scouts. One job. Find your first users.

Stop being afraid of your competitors. Start watching them. Each scout lives where founders get blunt, and hands you a draft reply you can send from your own account.

Reddit Scout

Watches r/startups, r/SaaS, and the subs where your buyer posts. Flags the thread where someone describes your exact problem.

X Scout

Reads X in real time for workflow complaints, churn tweets, and "does anyone know a tool that..." moments.

HN Scout

Scans Show HN and Ask HN for founders asking for exactly what you built. High-trust audience, low-noise signal.

LinkedIn Scout

Surfaces operators posting openly about the pain you solve. Title, company, and reach mapped.

Product Hunt Scout

Finds users leaving unhappy comments on a competitor launch, or asking for a feature you already have. Switch-ready leads.

New · in your terminal

Your coding agent ships the feature. Now it finds the users too.

See how it works

Wire Arena into Claude Code, Cursor, or Codex. Ask the agent to find leads or draft DMs and it pulls from Arena without you leaving the editor. Build, ship, find users — all in one place.

How it works

Paste. Meet. Send.

Paste your URL

One box. No signup. No forms.

Meet 3 people asking for your product

Fit-scored. Real names, real quotes, real links from Reddit, X, HN, LinkedIn, and Product Hunt.

Let Arena draft. You send.

Five scouts keep scanning. Every morning: fresh leads with draft replies in your inbox. You send from your own account.

The math

The $7,000/mo lead team. For $8/mo.

Customer discovery from scratch, without the hire. Arena does the job of a researcher, a growth intern, and three seat licenses, and does two things a human team physically can’t.

What needs doing

Detail

Without Arena

With Arena

Customer-discovery researcher

Reads Reddit, X, HN, LinkedIn, Product Hunt by hand.

$4,000 / mo

Growth / marketing intern

Keeps a spreadsheet of leads, chases signals, never enough hours.

$2,500 / mo

Generic lead-gen tooling

Contact lists and spray-and-pray outbound. No signal about intent or fit.

$500 / mo

24/7 lead scanning

Humans sleep. Agents do not.

not possible

Fit-scored + ranked in under 30 seconds

A researcher takes 2 hours per lead.

not possible

Total, the old way

3 seats, 3 Slack channels, 0 leads by Tuesday.

$7,000 / mo

Arena Lite

5 scouts. Fresh leads every morning. Drafts included. You send.

$8 / mo

See pricing

free trial · no card · 3 days

Key takeaways

Arena, at a glance.

Arena is the lead finder for founders with zero customers. It reads your URL, understands what you shipped, and finds real humans already describing your product on Reddit, X, HN, LinkedIn, and Product Hunt.

Five named scouts, one per platform. Reddit Scout, X Scout, HN Scout, LinkedIn Scout, Product Hunt Scout. Each one returns the post or thread where a real person is asking for exactly what you solve.

Every lead is fit-scored 0 to 100. Scoring is based on how closely the person’s need matches your product, not your industry. Fit-scored, not volume-scored.

Drafts included. You send. Every lead ships with a draft reply written in your product’s voice, referencing the exact post. You send from your own account. Arena never messages anyone for you.

Competitor Radar watches the same 5 platforms. Stop being afraid of your competitors. Start watching them. Pricing changes, feature launches, team hires, pivots, classified by severity and delivered to a real-time intel feed.

Now in your terminal too. Arena ships as an MCP server. Your coding agent (Claude Code, Cursor, Codex) calls Arena directly from the editor. Build, ship, find users, all in one place.

Free preview, no signup. Paste your URL, see 3 real leads in under 30 seconds. Sign up only when you want the other 40. Lite $8/mo, Starter $20/mo, AI billed at exact provider cost.

Got questions?

Frequently asked questions.

What is Arena?

Arena is the lead finder for founders with zero customers. Paste your URL and Arena finds real humans already describing your product on Reddit, X, HN, LinkedIn, and Product Hunt, scores each lead 0 to 100 for fit, and hands you a draft reply so you can send from your own account.

Who is Arena built for?

Pre-PMF founders with zero to ten customers. Solo builders or 2 to 3 person teams who just shipped something and have been told to "talk to your customers" but have none yet. Arena finds the first ones for you.

Do I need to sign up to try it?

No. Paste your URL, get 3 real leads in under 30 seconds, no account, no credit card. Sign up only when you want the other 40.

I have zero customers. Does Arena still work?

Arena is built for exactly this moment. It reads your URL, understands what you ship, and finds real humans already describing that problem in public. No customer list required.

How is Arena different from a spreadsheet and cold email?

The status quo is searching a few subreddits by hand, copying names into a spreadsheet, and writing cold messages that never land. Arena reads your URL, scores each lead for product-match (not industry-match), surfaces people describing your specific product in their own words, and drafts the reply. High-signal, not high-volume.

What happens after I claim my first 3 leads?

Five scouts keep scanning 24/7. Every morning, fresh fit-scored leads with draft replies land in your inbox. You send from your own account.

Can I use Arena from my code editor?

Yes. Arena ships as an MCP server, so your coding agent (Claude Code, Cursor, Codex) can call Arena directly from your terminal. Ask the agent to find leads or draft DMs and it pulls from Arena without you leaving the editor. Generate a key at app.tryarena.app/mcp.

How much does Arena cost?

Lite $8/mo with $20 AI credit (1 company, 5 radar). Starter $20/mo with $20 AI credit (3 companies, 10 radar). AI usage billed at cost, zero markup. Free 3-day trial, no card required upfront.

Talk to your customers. Starting now.

Show me my leads

no signup · no credit card · 30 seconds

Want advice first? Book 15 min with the founder

“Talk to your customers.”What customers?