# Arena

> Talk to your customers. What customers? Arena finds your first ones — and reaches out for you.

Arena is a customer discovery, automated outreach, and competitive intelligence platform for early-stage founders. It searches 5 platforms (X, Reddit, Hacker News, LinkedIn, Product Hunt) for people actively complaining about the problem your startup solves — writes a personalized DM in the founder's voice, and sends it automatically from the founder's own X account. Arena also discovers competitors, monitors them 24/7, and generates specs ready for Claude Code or Cursor.

## Definitions

**Early Adopter Finder + Auto-Outreach**: Searches 5 platforms for people actively describing the problem your startup solves. Each lead gets a fit score (0–100) and a personalized outreach message in the founder's voice. Arena then sends the DM automatically from the founder's X account via a Chrome extension (no passwords stored — only encrypted session cookies). Rate-limited to 10 DMs/day. "Branch off" finds more people like a given lead.

**Automated Outreach Engine**: Arena sends personalized DMs from the founder's own X account to discovered leads. A lightweight Chrome extension captures the X session (no passwords — only encrypted cookies). Each message references the person's actual post, not a template. AES-256-GCM encryption. Founder can disconnect and revoke access instantly. Billing: 2¢ per X DM sent.

**Competitor Radar**: An intelligence service for your competitive landscape. Discovers competitors across 5 platforms with AI threat scoring (0–100). Monitors them 24/7 with hourly website crawls — detects pricing changes, feature launches, team hires, redesigns, funding rounds, and new entrants. Every change is classified by severity (critical, important, minor) and delivered to a real-time intel feed with evidence and impact analysis. One-click counter-move spec generation when competitors ship.

**Hijack**: Competitor customer conversion. Select a competitor, and AI agents search 5 platforms for people who use that product and are frustrated. Each lead gets a switch score (0–100) based on verified usage, frustration signal, reachability, and switch readiness. Arena writes a personalized switch pitch referencing their exact complaint, and sends it automatically. Schedulable automation.

**Signal Stream**: Real-time feed of customer signals from 5 integrations (Slack, Linear, PostHog, Notion, Jira). Auto-classified into pain points, feature requests, bug reports, positive feedback, and analytics insights.

**What to Build**: Once you have early adopters and competitor intelligence, Arena generates evidence-backed specs. Counter-move from Radar feeds directly into spec generation. Specs ready for Claude Code or Cursor.

## Core Workflow
1. Describe: Tell Arena what you're building and what problem you solve
2. Find & reach out: Search 5 platforms for people with your exact problem — fit-scored 0–100, personalized DM written in your voice, sent automatically from your X account
3. Compete: Discover and continuously monitor competitors across 5 platforms
4. Build: Generate specs from early adopter feedback and competitor intelligence — ready for Claude Code or Cursor

## Key Features
- Early Adopter Finder: multi-platform search for people with your exact problem, fit scoring, personalized outreach, branch-off discovery
- Automated Outreach: sends personalized DMs from founder's X account via Chrome extension, no passwords stored, AES-256-GCM encryption, 10 DMs/day rate limit, instant disconnect
- Competitor Radar: multi-platform competitor discovery, 24/7 monitoring with hourly crawls, severity-classified intel feed, threat scoring, evidence + impact analysis, counter-move spec generation
- Hijack: competitor customer conversion, multi-platform search for frustrated competitor users, switch scoring, personalized auto-sent outreach, scheduled automation
- Signal Stream: 5 signal types from 5 sources, auto-classified, pattern detection
- Spec Generation: evidence-backed specifications structured for Claude Code or Cursor
- Integrations: Slack, Linear, PostHog, Notion, Jira (optional, for when feedback starts flowing)

## Privacy & Security
- No passwords stored — only encrypted session cookies from Chrome extension
- AES-256-GCM encryption (bank-grade) for all stored sessions
- Founder can disconnect and revoke access instantly at any time
- Rate-limited outreach (10 DMs/day) — not a spam tool
- Every DM is AI-personalized based on the recipient's actual post

## Pricing
3-day free trial with $5 AI credit (2 radar competitors, 10 auto-DMs). Plans: Starter ($20/mo, $20 credit, 3 companies, 10 radar competitors, 50 auto-DMs/month), Pro ($60/mo, $60 credit, 10 companies, unlimited radar competitors, unlimited auto-DMs). All features on every plan. Zero markup on AI usage. Outreach: 2¢ per X DM.

## Contact
- Email: hello@tryarena.app
- Talk to the Founder: https://calendly.com/samsiavoshian2009/arena-demo-call (15-minute call)

## Links
- Website: https://tryarena.app
- How It Works: https://tryarena.app/how-it-works
- Pricing: https://tryarena.app/pricing
- Privacy: https://tryarena.app/privacy
- Terms: https://tryarena.app/terms
- Open Arena: https://app.tryarena.app
- Full LLM context: https://tryarena.app/llms-full.txt